Social Networking

A class on something no doubt everyone in the class if familiar with, Facebook and its other social networking counter parts is a huge presence on many people's lives when it comes to interaction with friends and planning. Having a party? Use Facebook. Going out with someone? Isn't official until your Facebook profile says it is. It's become a strange extension of social etiquette and life.

But what about businesses?

I already have some experience using this service for business as I try to promote my comic on Facebook using links, pictures, reviews and interaction on its official page. The "tail end" being the most important stuck out most in the lecture as it put a name to exactly what I try to do on a daily basis - get the word out of my comic to people who aren't my friends. The people who don't know me personally are the ones who will genuinely become interested and leading to word of mouth advertising of our comic. Most of my friends don't even like comic books but will still support the page out of supporting me.

What I perhaps need to do is dabble more in the apps available on Facebook to further promote the comic, perhaps with interaction using polls etc. I also post on Twitter and Tumblr to keep getting the word out there, with varying degrees of success. perhaps the best untap feature of facebook is the ability to put up pay per click ads and you can define your target audience. But then paying for that would maybe negate the point of using social networking as a free awesome publicity tool?

Also found it strange to see social networking high on the formality scale for the 4 C's. It is within a structure, but there are some people on my friend list who would test that theory...

Time to crank on with the group project, what's great is researching the pros and cons of Facebook and Twitter will be helping me too! Muhahaha.